mr-pitcher’s posterous

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March 5, 2009

How about Sales 2.0 ?

 

How about this as a concept:

Recently we've been hearing a lot about Web 2.0 (two point O), which, as oppose to Web 1.0, encourages conversation and interaction, and the creation of communities. Everyone has a say, about any topic they want to comment on.

Now, this is a fantastic concept, isn't it? On previous posts, I've mentioned the Shortest course on selling, which is - Ask Questions and Listen!
How about joining the two concepts:

Make sales presentation 2.0! instead of the old 1.0 one sided, lecture type beautifully designed PowerPoint presentations, let's consider Sales 2.0 style White-Board presentation:

A list of questions, and topics of discussion, leading a two-way conversation between seller and prospect. The Seller is in control, leading the conversation topic, and the prospect have control, making sure he understand the product or service offered to him/her.

I think this is time to rethink old truths, and add the 2.0 dimension to our sales conversations.

Good bye sales presentation - Welcome the Sales Conversation - Sales 2.0!

 

 

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February 16, 2009

How would you grow your sales in a declining market?

 

How would you grow your sales in a declining market?

It appears to be a declining market, where consumer confidence is down, and people are spending less on everything. However, they are still spending!

If there is less money to go around and the same amount of people in the receiving end, how do we make sure the money will be spent with us?

One of my clients, a marketing and advertising agency (www.admailasp.com ), understands the concept of NEVER STOP ADVERTISING! 

Yes, marketing and advertising are expensive, salespeople are expensive, and I keep hearing the stories of salespeople being laid off, and marketing and advertising budget is being lowered to a minimum.

I DON'T GET IT!

How can you get out of a sales slump, without your salespeople, or with no (or minimal) marketing?

Let me let you in a little secret:

Your competition is doing the same thing, which means it is the right time to invest the money into marketing and advertising NOW!

This is the time to capture your competitors' customers, and get them to make the switch NOW!

Why is it important?

People like to be cared for in good times and bad. If you take care of your people (customers) in the bad times, they will repay you tenfold in good times, which with new acquired customers, the good times will come quicker!

Isn't it what we all want?

 

 

 

 

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January 19, 2009

Every story has two sides, this is the other one.

I wouldn't normally do this, but from the what I hear in the media, the Palestinians are being slaughtered, by their mean occupiers. That is what I always hear.
 
Incidentally, I was recently showed another story, quite different to the one normally portrayed in the world news broadcast. Since this story is seldom told in the media, I decided to share with you. None of you know me as an activist, because I'm not. However, somewhere deep inside, it hurts to have the country I grew up in being unfairly judged.
 
As a sales & marketing professional, I always said the other side is doing a much better job at "selling" their misfortune. The Israelis, on the other hand, due (in part) to the Jewish history, have difficulties appearing weak, vulnerable, or in need of help. Therefore, watching the attached video, made me want to tell the story from a different angle.
http://switch3.castup.net/cunet/gm.asp?ai=58&ar=longstoryshort-V&ak=null Please note - there is no right or wrong in my message. I'll let you make an informed decision about the situation, after seeing what is rarely portrayed in the Evening News (just before the Tennis).
 
Comments are more than welcome.
 
Raz Chorev

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